Download PDF The Innovation Master Plan: The CEO's Guide to Innovation, by Langdon Morris
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The Innovation Master Plan: The CEO's Guide to Innovation, by Langdon Morris
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Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you’ve already discovered that the process of innovation is difficult to manage. It’s risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, “We don’t have people or resources like theirs. We can’t do that kind of magic.” But the truth is that Apple’s success, or P&G’s, or Toyota’s, isn’t due to magic; it’s because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Innovation Master Plan.
- Sales Rank: #1481038 in Books
- Published on: 2011-07-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .82" w x 6.00" l, 1.06 pounds
- Binding: Paperback
- 326 pages
About the Author
Langdon Morris is a co-founder and partner of InnovationLabs (www.innovationlabs.com), one of the world's leading innovation consultants. His five innovation books are recognized globally as some of the most important titles of the last decade.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Langdon Morris helps us put innovation into systems
By Stefan Lindegaard
Companies need systems in order to innovate properly so I was pleased to discover Langdon Morris's book. In it he describes a system for innovation, and helps you design and implement your own Master Plan so you can make it happen, and achieve the virtuous cycle that only innovation can bring.
I like how Langdon structures his book into 6 key questions. The first 4 we know fairly well as they cover the Why, What, How and Who. They are important questions and Langdon covers this well. I especially like how he adds the Where and When questions as this is becoming increasingly important in a global world where speed and timing is key to the success of innovation efforts.
There is lots of good stuff in Langdon's book. You will get inspiration in many ways, but more importantly, you will also be given a pathway on how to put innovation into system so your company can improve the return on innovation efforts. You will find this book worthwhile your time!
3 of 3 people found the following review helpful.
a text on innovation for professionals
By Rene
I have read a larger number of books on innovation. Many highlighted a specific aspect of the innovation process. However this is the most comprehensive yet very accesible text I have seen on innovation. In my view it is a great reference for people who are looking to increase the effectiveness and efficiency of their organization in the area of innovation. But be ready for some surprising counter intuitive insights and practices that may require a re-think of your approach to business. Highly recommended.
3 of 3 people found the following review helpful.
Innovation masterpiece
By Gen
The Innovation Master Plan is another revolutionary innovation masterpiece by Langdon Morris. The case for change is well supported by data and analysis. The Innovation Master Plan is a framework which brings practicality to the concept of innovation. This book will compel any executive reader to adopt an innovation culture and framework in order to survive and succeed in the 21st century.
Genevieve Bonin, Senior VP at PwC
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